Floriana’s Luisa Release turned heads less than two weeks ago, so much so that most blocks sold instantly from our waitlist. Now, we’ve released five more blocks, starting at just $235,000. It’s a rare second chance for anyone who missed out the first time.
Floriana is a boutique estate that’s been quietly gaining momentum, and it’s clear the word’s out with locals of Ballarat. Our sales results are well ahead of expectations. More and more people are choosing smaller, better-planned communities like Floriana over the bigger, busier estates. Floriana is ticking boxes for buyers who want something that feels a little more grounded.
New Feature Lots
Lot 204 – $235,000
- Frontage: 10.5m
- Depth: 25m
- Total Area: 263m²
Compact, efficient, and ideal for first-home buyers or investors wanting a low-maintenance footprint in a growing pocket of Ballarat. A great opportunity to secure an affordable lot without compromising location.
Lot 201 – $285,000
- Frontage: 14m
- Depth: 25m
- Total Area: 352m²
This generous 352m2 block gives you the flexibility to build a comfortable family home with outdoor space to enjoy. A great fit for those after that little bit more room, while still offering strong value in a community-minded new estate.
Why is now such a good time to make a move?
Ballarat is growing faster than the national average, with population forecasts showing steady annual growth. The city’s projected to hit more than 164,000 residents by 2046. That sort of growth needs homes and the infrastructure to support them. Across Ballarat’s western corridor, we’re already seeing serious investment in new roads, drainage, community facilities, schools, and retail precincts. The Ballarat West Growth Area alone is delivering around 8,800 new homes, along with upgrades to roads and public infrastructure.
At the same time, the local economy is keeping pace. Ballarat’s gross regional product (GRP) reached $7.8 billion in 2023–24. New jobs are coming in, with projects like Accenture’s new regional hub creating over 100 tech roles in town. Schools are growing too, with Delacombe Primary’s enrolments doubling in just eight years. All signs point to Ballarat’s boom, with thriving communities and plenty for families to be excited about.
From a real estate perspective, the city is offering solid value. The median house price is sitting at around $510,000, and rental yields are holding steady at 3.6%. For investors, that’s a good return. For buyers, it’s a sign that land still offers room to grow.
And for those looking to build a new home, the opportunity to secure land in an estate like Floriana is one to take seriously. Floriana is a smaller estate with a stronger sense of neighbourhood. It’s also one of the most in-demand new communities on this side of town, without the noise or density of the larger developments nearby.
Luisa Release is Selling Fast
The extended Luisa Release includes just a handful of blocks, and they won’t last long. If you’ve been watching the market or waiting for something to fall within your budget, now’s the time to act. Land starts from just $235k.
Call Manav on 0491 666 637 to chat about what’s available now.
*Sources as at 09.07.25 –
forecast.id.com.au – Ballarat Population Forecasts
economy.id.com.au – Gross Regional Product
Ballarat City Council – Ballarat West Precinct Reports
PRD Ballarat Market Update, 2024
ABS Regional Population Growth and Housing Data